The Fund

ears ago investment groups started socially responsible investing (SRI). These funds invest solely in companies that have green policies, treat their workers well, practice fair trade and only feed their unicorns whole-wheat Lucky Charms. As of 2010, investors had poured $3.07 trillion into such funds (the global economy for 2011 was $69.99 trillion).

Shortly after SRI appeared so too did not-so SRI. And they called them sin funds. Sin funds invest in tobacco, weapons, alcohol and refuse to invest in any company that does not adhere to strict North Korean labor laws. A fast and loose smart-ass argument could be made that any dollar not in a SRI fund went the other way.

As people put their money where their hearts and beliefs are, this got me thinking about investing as an emotional endeavor. Naturally, I then took emotional investing to an extreme. You know, for fun.

Investors take comfort in products that have been around a long time. Traders make money off of volatility. What's the most volatile emotion that you can think of that's been around forever?

Love.

And so I wrote a screenplay about an investment group that starts a Love Fund and the public's reaction to it.

On Deck: Is love a limited or an unlimited good? A sloppy love story told around the one good Chinese micro-brew.